The Napa Valley Vintners nonprofit trade association has been cultivating excellence since 1944 by inspiring its more than 525 members to consistently produce wines of the highest quality, to provide environmental leadership and to care for the extraordinary place they call home.
To promote, protect and enhance the Napa Valley appellation.
Through our collective efforts Napa Valley will be the leading wine region worldwide and will be preserved and enhanced for future generations.
- Position and champion Napa Valley as the premier wine region in the world.
- Protect and enhance the Napa Valley, its wines, environment and community.
- Demonstrate the principles of our founders to strengthen the membership and perpetuate a world-class organization.
Through our signature marketing programs, industry advocacy and comprehensive member resources, we work continuously to be the voice of the Napa Valley wine industry for consumers, members of the wine trade and media outlets around the globe, and we strive to be the essential trade organization for any vintner producing Napa Valley wine in the Napa Valley.